If you thought that you have the world’s best logo for your company then why are only few people admiring it? Chances are that you have not put its vector image, which is future proof.
You may have got the best company to design the logo for the flagship brand of your company. But if it is not compatible to the system for which it is made then it is a huge effort gone waste. A logo is like a flag mast of the company standing out in a clutter. Some world famous logos are so distinctive like GE and Daimler, few are respect like Ford and Volkswagen and Walmart, Carrefour and Tesco are future proof. Each one takes a pride in wearing it on the sleeve or heart or on the website or print stationary.
Why is making it a vector image so important? The difference lies in the pixel based graphics and vector based artwork. The later is designed to be scalable and more functional across media. Vectorization of any image whether it is of the logo or any other object itself is like a minefield. If it has a low resolution then it will not work. But at the same time it may allow a better qualifying standard. Have you ever tried to import a Jpeg file to Illustrator without the vector technique then it is a futile exercise. One can see many tutorials on how the vector and pixel based logos look. But few explain how and why a vector conversion of logo is important to future proof your prestigious brand. The biggest reason why any company should opt for it, is the cost saving each time as it is required frequently. Otherwise the cost of artwork will mount and the results may vary with each medium.
Let’s take for instance the sign makers or the printers whose costs have increased. They have switched over to advanced methods of using images. The standard requirement for each is a vector image. They themselves will not do the artwork. They will outsource it and adds to their costing. If printing is a regular requirement then it makes perfect sense to do the vector art and provide ready-made artwork of the logo. If the vendor will not use a professional service provider for vector conversion of logo then the colors and final result will not be very good. He will use automated software for a quick-fix vector job. Sure this image will be scalable but cannot be reused. Hence if another similar printing job is required and the logo is needed then the same procedure will incur and so will the cost. Instead of automated software why not get a professional editor from a photo-editing firm to do it? The job done by the human is irreplaceable. It will be only a onetime cost and feasible for long term. An automated software program will not understand the brief of the artwork but a professional human being will. He will understand the primary color schemes and provide accuracy.
A non-vector logo file will be a Jpeg, GIF, bmp, psd, tif, doc or ppt. Whereas a vector file is eps, pdf, ai or cdr. Now are you ready to future proof your brand image?