If you thought that you have the world’s best logo for your company then why are only few people admiring it? Chances are that you have not put its vector image, which is future proof.
You may have got the best company to design the logo for the flagship brand of your company. But if it is not compatible to the system for which it is made then it is a huge effort gone waste. A logo is like a flag mast of the company standing out in a clutter. Some world famous logos are so distinctive like GE and Daimler, few are respect like Ford and Volkswagen and Walmart, Carrefour and Tesco are future proof. Each one takes a pride in wearing it on the sleeve or heart or on the website or print stationary.
Why is making it a vector image so important? The difference lies in the pixel based graphics and vector based artwork. The later is designed to be scalable and more functional across media. Vectorization of any image whether it is of the logo or any other object itself is like a minefield. If it has a low resolution then it will not work. But at the same time it may allow a better qualifying standard. Have you ever tried to import a Jpeg file to Illustrator without the vector technique then it is a futile exercise. One can see many tutorials on how the vector and pixel based logos look. But few explain how and why a vector conversion of logo is important to future proof your prestigious brand. The biggest reason why any company should opt for it, is the cost saving each time as it is required frequently. Otherwise the cost of artwork will mount and the results may vary with each medium.