If you thought that you have the world’s best logo for
your company then why are only few people admiring it? Chances are that you
have not put its vector image, which is future proof.
You may have got the
best company to design the logo for the flagship brand of your company. But if
it is not compatible to the system for which it is made then it is a huge
effort gone waste. A logo is like a flag mast of the company standing out in a
clutter. Some world famous logos are so distinctive like GE and Daimler, few are
respect like Ford and Volkswagen and Walmart, Carrefour and Tesco are future
proof. Each one takes a pride in wearing it on the sleeve or heart or on the
website or print stationary.
Why is making it a
vector image so important? The difference lies in the pixel based graphics and
vector based artwork. The later is designed to be scalable and more functional
across media. Vectorization of any image whether it is of the logo or any other
object itself is like a minefield. If it has a low resolution then it will not
work. But at the same time it may allow a better qualifying standard. Have you
ever tried to import a Jpeg file to Illustrator without the vector technique
then it is a futile exercise. One can see many tutorials on how the vector and
pixel based logos look. But few explain how and why a vector conversion of logo
is important to future proof your prestigious brand. The biggest reason why any
company should opt for it, is the cost saving each time as it is required
frequently. Otherwise the cost of artwork will mount and the results may vary
with each medium.
